Dance Dubai Shopping Festival
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Dubai Shopping Festival (DSF) started on 15 February 1996 as a retail event intended to revitalise retail trade in Dubai, United Arab Emirates. It has since been promoted as atourist attraction. This yearly month long event is usually scheduled during the first quarter of the year, attracting about 3 million people to Dubai.
It is the region’s largest and longest running shopping and entertainment extravaganza. DSF has had around 35 million visitors since 1996, who have spent close to Dh74 billion in shopping malls, airlines, hotels and entertainment outlets. In 2009 alone, visitors reached the 3.35 million mark and spent Dh9.8 billion in 32 days of the festival.